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Setting a New Standard: More Effective, Safer Consumer Audiences for Healthcare Marketers
“When we assessed current practices for building consumer audiences, they didn’t meet IQVIA’s standard for excellence and safety — so we created a new...
Former FDA Commissioner Scott Gottlieb talks drug pricing, access and innovation
In the latest episode of the Health Matters podcast, former Food and Drug Administration Commissioner Scott Gottlieb joins Health@WPP’s Wendy Lund, GC...
Unichem Pharma recalls muscle relaxant bottles after labeling error
The U.S. subsidiary of India’s Unichem Pharmaceuticals is voluntarily recalling one lot of the muscle relaxant cyclobenzaprine hydrochloride after a l...
CapVest Partners snaps up German generics maker Stada, cancelling out prior IPO plans
German generics maker Stada has settled on a buyout by CapVest Partners, putting an end to its previously reported IPO ambitions. The CapVest deal cha...
Merck, Bayer's Verquvo posts perplexing trial fail in patients with stable HFrEF
Merck & Co. and Bayer’s Verquvo failed to deliver a composite cardiovascular benefit for certain patients with stable heart failure with reduced eject...
Ionis hits it out of the park with data for Tryngolza in severe blood fat disease
Ionis has hit a “home run,” according to analysts at Citi, with data in two phase 3 trials that show the ability of Tryngolza (olezarsen) to reduce tr...
Novo's Wegovy tops Lilly's Zepbound at curbing cardio risks in real-world study
While a recent head-to-head trial of the obesity med heavyweights Wegovy and Zepbound favored the latter drug from Eli Lilly on weight loss, Novo Nord...
United plots Tyvaso lung disease expansion with 'overwhelmingly positive' trial win
United Therapeutics is making headway in unlocking a new lung disease market for its drug Tyvaso (treprostinil) with a pivotal phase 3 win in idiopath...
Novartis plots 58 layoffs in N.J. amid ongoing efficiency drive
More than three years after launching a new corporate structure, Novartis is still making changes to its organization. In the latest move to streamlin...
Promised land
Setting a New Standard: More Effective, Safer Consumer Audiences for Healthcare Marketers
Former FDA Commissioner Scott Gottlieb talks drug pricing, access and innovation
Unichem Pharma recalls muscle relaxant bottles after labeling error
CapVest Partners snaps up German generics maker Stada, cancelling out prior IPO plans
Merck, Bayer's Verquvo posts perplexing trial fail in patients with stable HFrEF
Ionis hits it out of the park with data for Tryngolza in severe blood fat disease
Novo's Wegovy tops Lilly's Zepbound at curbing cardio risks in real-world study
United plots Tyvaso lung disease expansion with 'overwhelmingly positive' trial win
Novartis plots 58 layoffs in N.J. amid ongoing efficiency drive
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